Vava'u IslandsBRAND "THE WHALE ROAD"
1Intent

Deep channel, lagoon light, one hibiscus

The palette is the view from the bow: deep-channel navy for structure, lagoon cyan for everything alive, coral sand as ground, and the hibiscus flower exactly where Tongans wear it: one bright accent, never a bouquet. Gabarito is rounded like boat-transom lettering; Chakra Petch crackles like channel 26 on the morning net. The flukes divider dives through the swell between every chapter.

2Colors
Coral sand#F5F4EC · background
Channel#173A52 · text, dark section
Hibiscus#D04A63 · actions, buoys
Lagoon#2FB5C4 · accents, waves
Palm#5E9C63 · island green
VHF#9FBFCB · stats, static
3Typography
DISPLAY · Gabarito 700The islands where you get in with the whales
ACCENT · colored, never italicthe whale road
TEXT · NunitoFins on, slide in without splash, swim calmly to the guide's shoulder, then float.
RADIO · Chakra PetchCH 26 · ANCHORAGE 11 · MOTHER + CALF · 2 BOATS WAITING
4Motifs

Two recurring devices: the flukes divider, a humpback tail diving through a running lagoon swell, and the mooring buoy as section numeral, waterlined in shadow. The mark raises a fluke between two island humps above the swell.

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5Voice